Journey.com Group and Singapore Tourism Board strengthen ties to additional promote Singapore

Trip.com Group and Singapore Tourism Board strengthen ties to further promote Singapore

The submit Journey.com Group and Singapore Tourism Board strengthen ties to additional promote Singapore appeared first on TD (Journey Day by day Media) Journey Day by day.

Journey.com Group and Singapore Tourism Board strengthen ties to additional promote Singapore

Constructing on the three-year Memorandum of Understanding signed in November 2020, Journey.com Group and Singapore Tourism Board (STB) are deepening their collaboration throughout key markets together with Thailand, South Korea and Hong Kong, whereas increasing their partnership to incorporate new markets Vietnam, Philippines and Malaysia.  

Journey.com Group Chief Advertising Officer Solar Bo met STB’s Assistant Chief Govt for  Worldwide Group Juliana Kua in Singapore final month, throughout which each mentioned varied subjects, together with enhancing the areas of collaboration beneath the three-year MOU signed in late  2020. 

The reopening of borders within the area in latest months has led to a robust development in Singapore’s  worldwide arrivals – with 418,310 guests in Could, up from 295,100 in April. With pent-up  demand being one of many predominant drivers of the journey restoration, Journey.com Group will deepen its  collaboration with STB to advertise Singapore to travellers from key markets by means of a collection of  initiatives, together with advertising and marketing campaigns, public relations actions, KOLs’ critiques and  promotions by means of Journey.com Group’s manufacturers together with Journey.com and Ctrip. 

Mr Solar Bo mentioned: “The previous two years have been difficult for the tourism business throughout Asia,  however we’re deeply inspired and appreciative of Singapore’ssupport for native tourism companies.  These embrace the launch of the SingapoRediscovers Vouchers marketing campaign which Journey.com was half  of, in addition to the well timed bulletins regarding the reopening of borders such because the earlier  Vaccinated Journey Lane scheme and the present Vaccinated Journey Framework.

“Journey.com Group is happy to deepen our sturdy relationship and collaboration with STB to facilitate additional and promote journey to Singapore. This can be a stunning nation which presents totally different distinctive experiences for varied teams of vacationers, and Journey.com Group will launch particular campaigns and  initiatives within the coming months throughout the important thing markets the place there exists a robust demand for  journey. Based mostly on the latest growths in guests’ arrivals to Singapore, there may be purpose to be optimistic  that inbound arrivals will rebound to pre-pandemic ranges, and Journey.com Group is dedicated to  supporting STB in each manner potential.” 

Ms Juliana Kua, Assistant Chief Govt (Worldwide Group) STB, mentioned: “We now have labored  intently with Journey.com Group particularly during the last two years through the pandemic to take care of  Singapore’s mindshare amongst regional travellers. With the resumption of journey, we’re  delighted to deepen our partnership with Journey.com Group, which has a rising community of companies, customers and information. We’ll faucet on these to showcase Singapore’s refreshed vacation spot choices, and  encourage travellers to reimagine journey to Singapore as a part of our SingapoReimagine international  advertising and marketing marketing campaign.” 

Strengthening connections inside Asia 

Journey.com Group and Singapore Tourism Board strengthen ties to additional promote SingaporeLeveraging Journey.com Group’s fast-growing international community as a number one worldwide on-line journey  companies supplier, and its means to attract insights on traveller behaviour and wishes from its massive  consumer base, each events will work collectively on a collection of promoting campaigns in a number of Southeast  Asian markets, in addition to South Korea and Hong Kong within the coming months. 

Amongst varied initiatives, Journey.com Group and STB will even curate and ship participating content material  by way of Journey.com’s app and web site to showcase the Singapore vacation spot story and place the city-state as a protected and compelling vacation spot of selection for travellers.  

Going ahead, Journey.com Group and STB will even proceed to establish and launch focused  programmes to advertise and place Singapore as a perfect vacation spot for varied actions, together with as a sanctuary for sustainability, haven for city wellness, paradise of evolving flavours and world of potentialities for travellers to expertise Singapore in new and sudden methods. 

Customers within the varied markets may stay up for engaging journey promotions. These will  be rolled out in phases after contemplating the respective market’s readiness to journey and prevailing journey insurance policies. 

For a begin, joint campaigns to advertise Singapore as a pretty journey vacation spot shall be  launched in South Korea, Thailand and the Philippines over the following week, together with engaging  offers and collaborations with journey KOLs akin to travel_bellauri and im0gil from South Korea  and CHAILAIBACKPACKER from Thailand who will share their insights and proposals 

on thrilling and sudden itineraries that guests can expertise in Singapore. 

Mr Solar Bo mentioned: “Singapore has all the time been referred to as a meals and buying paradise, and that’s  not a shock given the wide selection of retail choices and engaging dishes akin to Hainanese Hen  Rice, Laksa and Chili Crab, amongst others. But, Singapore additionally presents new and distinctive experiences  akin to wellness and nature actions. As well as, many tourism companies in Singapore had 

refreshed their choices and launched new ones through the previous two years. Journey.com Group seems  ahead to working intently with STB and our native companions to current the great thing about Singapore and  its uniquely native experiences to the worldwide neighborhood within the coming months.”

The submit Journey.com Group and Singapore Tourism Board strengthen ties to additional promote Singapore appeared first on Journey Day by day.


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