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A brand new low-cost airline, PLAY, has introduced new routes to the USA starting this summer season. PLAY is predicated out of Reykjavik, Iceland, and plans to supply service connecting the US to Europe. PLAY was based in 2019 from the ashes of WOW air. The airline has been flying routes to mainland Europe for the final yr and has main ambitions to enter the US market.
PLAY is aiming to open routes to 4 US hubs this summer season. Together with:
New York Stewart Worldwide Airport – Starting June ninth
Boston Logan Worldwide Airport – Beginning Could eleventh
Baltimore/Washington Worldwide Airport – Beginning April twentieth
Orlando Worldwide Airport – Starting in September
All routes to mainland Europe can have a layover at Keflavik Airport in Iceland. It’s virtually an ideal mid means level to interrupt up the journey! The flights will proceed onward to one in every of these central European locations: London Stansted, Dublin, Paris, Berlin, Copenhagen, Brussels, Stuttgart, Trondheim, and Gothenburg.
The Airline additionally provides extremely aggressive charges on to Iceland which has turn out to be one of many high journey locations on the earth. The previous couple of years have seen this nation high journey lists due to its pure magnificence, outside adventures, and thriving native tradition. With all of their restrictions being dropped earlier than peak journey season, this could be the proper time to go to Iceland. And as a bonus, Iceland simply ended ALL COVID restrictions.
Many are skeptical of PLAY’s success due to it’s integration with former WOW administration. The CEO, Birgir Jonsson, addressed these considerations in a latest interview.
“Play and Wow are literally carefully associated, so to talk. A lot of our key administration crew are ex-Wow workers, as are numerous our flight crew. I personally was a deputy CEO at WOW for a interval.
So we all know that story fairly properly. And, in truth, WOW was an amazing firm and was doing rather well working the enterprise mannequin that we’re [now] working. It was solely when Wow began working wide-bodied jets like Airbus 330s and flying to the [U.S.] West Coast and mainly doing the long-haul [and] low-cost factor — which is a hill that many good troopers have fallen on many occasions.”
How would PLAY examine to different airways?
The CEO went on to match his airline to Iceland’s flag service, IcelandAir, and the most important low price service on the earth, Ryanair.
“In Ryanair’s case, they fly comparatively shorter legs. If I’m going to fly to New York, it takes 5 hours. You want to have the ability to recline your seat and to have the ability to have some leg area and such. So we’re not going hardcore like that. If there’s a distinction between a low-cost and an ultra-low-cost product, I’d say that we’re some kind of low-cost.
In case you examine us to Icelandair, I’d say the product is sort of an identical. Okay, we don’t have a enterprise class as such. However by way of the final expertise onboard, on each airways it’s a must to pay to your meals, drinks and baggage and all that stuff. Legacy airways are reworking themselves right into a low-cost merchandise anyway. If I made an inventory of 10 issues that will justify that, the primary 5 on that record are “worth.”
If PLAY is profitable on this enterprise, they may definitely be a drive within the transatlantic market. The previous couple of years has seen the decline of many low-cost airways, each due to COVID and dangerous enterprise practices. However with restrictions all around the world being dropped, there’s definitely a starvation to journey internationally.
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